Live

Product brand and static publishing system

Strange Forms

Drawn to look stitched. Built so nothing is made up.

Strange Forms is our own brand of patterned sherpa fleece blankets, and the publishing system we built to sell them. Each pattern is drawn by hand, mark by mark, to look like embroidery, then printed. The site presents each design and links straight to its page in the shop.

Visit Strange Forms

Type
Product brand and static website
Products
Three blanket designs: Jungle, Japanica, Shogo
Sales
Through the Strange Forms shop on Printify; the site has no cart of its own
Content
Markdown with strictly validated frontmatter
Media
Prepared locally, served from Cloudflare R2
Hosting
Cloudflare Pages, deployed from GitHub after CI
Status
Live. Three designs available to order
strange-forms.pages.devLive · captured 2026-10-15
The Strange Forms home page: a crumpled dark green Jungle blanket with drawn leaves behind it, and the heading Patterned sherpa fleece blankets.
The Strange Forms home page on a phone.

01Story

The problem

Small product sites drift. Prices go stale, placeholder text reaches production, and structured data claims things the page doesn’t show. For print-on-demand products, where the shop holds the real details, that drift is easy and costly.

What we built

We built a small static publishing system with strict rules. Content lives in validated Markdown, and the build refuses to invent anything: no price unless it is verified, no buy button without a real shop link, no draft in production. Every build is audited before it ships.

Why it is interesting

Search and AI-discovery choices are documented by the strength of their evidence, from established practice to untested hypothesis. Nothing is presented as an optimisation unless it also helps a person reading the page.

Who it is for

People buying a distinctive blanket, and, behind the scenes, anyone who needs a small product site that stays accurate.

02Capabilities

What it does

  1. Hand-drawn patterns

    Each design is built from thousands of small drawn marks that imitate thread, then printed on plush sherpa fleece.

  2. Unknown stays unknown

    Missing facts are never filled in. A price appears only once it is marked verified; a design without a shop link says it isn’t available yet.

  3. Structured data that matches the page

    JSON-LD for the organisation and products, checked by the build against the visible content.

  4. Images handled once

    Photos are resized and hashed locally, stored in Cloudflare R2, and cached for a year. The host never processes them.

  5. Audited builds

    Every pull request is built, audited and HTML-validated in GitHub Actions before Cloudflare Pages deploys it.

  6. Ready for more sites

    Strange Forms is the first site on a shared core. A new product site is configuration, content and its own presentation.

03In detail

The Strange Forms process page, From drawing to something that looks stitched.
The process page explains how each pattern goes from pencil sketch to printed blanket.
A loose black pencil sketch of monstera and palm leaves, the first pass of the Jungle pattern.
First pass: the pencil sketch for Jungle (Procreate screenshot, cropped).
Close-up of a monstera leaf traced in rows of separate drawn dashes over grey pencil lines.
Every line is a row of separate drawn dashes.

04Honest limits

What it doesn’t do yet

  • Prices aren’t shown on the site yet. They will be once each one is confirmed against the shop.
  • The site still runs on its pages.dev address; a custom domain is on the launch list.

→Start here

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